ALPHA 

 

Empower leadership and management teams to drive business change from strategy to execution with a high-impact, evidence-based approach tailored for Industry 4.0 environments.

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OVERVIEW

HIGH-IMPACT PERFORMANCE ACCELERATOR (HYBRID)

Grey Matter delivers a comprehensive, evidence-based framework to lead in Fourth Industrial Revolution environments—navigating complexity, driving change, and solving challenges. This Accelerator empowers leaders with premium soft skills and micro-credentials aligned with UNPRiME standards for sustainable leadership.

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Organisations that Have Embraced this Framework
and Achieved Extraordinary Results

Ranked #3 All-Time ‘Best in Class’ Methodology by Inc. Magazine (USA)
Recognized among the Top 10 Change Management Solutions by HR Tech Outlook Magazine

Business results achieved with this framework include:
• +10% revenue growth within the first year
• +43% business growth by year two
• +25% EBITDA improvement (ideal for Private Equity and M&A)
• Ranked in the top 25% percentile of their sector in year two

Lead Business Change & Growth
Learning Accelerator Course

A cost-effective on-demand professional development solution designed to help leaders and teams implement strategies and achieve business growth objectives effectively

Key Concepts Delivered Through Concise, Focused Content:
• Short high-impact sessions between 3min to 12min (maximum).
• On-demand access via mobile or desktop for flexible learning.
• Ideal for rapid upskilling in leadership and change management.
• High-quality professional development aligned with leadership excellence.
• Targeted knowledge acquisition focused on accelerating business performance.
• Bite-sized, high-impact content modules designed for maximum retention.
• Insights drawn from cutting-edge leadership research and case studies.
• Minimal time investment, delivering measurable business outcomes.
• Powered by ChatGPT Generative AI Facilitator for personalized learning.

Accelerate Now

Immersive Interactive Learning Experience 

Sprints (Cognitive, Reflective, Practice, Assessment)

Short intense micro-learning activation activity guided by pedagogy and principles, converting core learning into actionable practice, enabling you to apply theoretical knowledge effectively.

Leverage CharGPT to personalise your learning

Experience the benefits of having a world-class Professor of Practice as your personal mentor. Leverage the Generative AI Facilitator to answer questions, provide feedback, search content, and guide your learning journey—at your own pace

Engage in Real-World, Practice-Based Learning—‘Live’ in Your Context

Apply leadership frameworks, strategies, and models with AI-powered support. Experiment with different scenarios, stress-test your ideas, and learn from mistakes in a risk-free environment.

Design Your Continuous Development Path 

Put your knowledge into action, measure your progress, and gain insightful feedback. Build and refine your leadership capacity and capability with ongoing practice and improvement.

Practice and Implement Accelerator | Customised

Different Levels for Different Results | In-Company

ALPHA 01 (Practice)

INDIVIDUAL PREMIUM

Achieve Short-Term Wins

Gain a solid foundation and master the fundamentals of business change to achieve quick, measurable results. This premium, individualized accelerator provides leaders with the tools and frameworks needed to drive immediate improvements and set the stage for long-term success.

ALPHA 02 (Implement)

VANTAGE (TEAM/UNIT)

 +Drive Mid-Term Results

Take your team from strategic vision to successful implementation. This team-focused accelerator is designed to equip units, departments, and divisions with the skills, strategies, and processes to manage and sustain business change across various functions.

 

ALPHA 03 (Embed)

PRIME

++Empower Long-Term Organizational Success

Achieve sustainable business transformation with a long-term, adaptive approach to change management. This organization-wide accelerator helps businesses build resilient cultures, systems, and leadership capabilities to continuously evolve in dynamic environments.

 

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On-Demand

Flexible video and podcast solutions tailored for busy professionals, providing accessible learning with work commitments.

Hybrid Delivery

A seamless blend of on-demand, virtual, and live onsite sessions—customized to meet the unique needs of your team and organization.

Fully Customised

Harness the dynamic energy of live, tailored in-company engagements designed to drive real-world impact and actionable results.

 COMPREHENSIVE FIVE PHASE BUSINESS CHANGE FRAMEWORK AND PROCESS

ALPHA

ALPHA is a high-impact leadership development accelerator designed to equip leaders with the capacity and capability to drive successful business change from strategy to execution.

This program tackles the high failure rate of business transformations by addressing key challenges such as:

  • Lack of clear vision and direction.
  • Structural inefficiencies and organizational bottlenecks.
  • Cultural resistance to change and growth barriers.

Using a proven, evidence-based framework, ALPHA has been ranked among the Top 10 Change Management Solutions by Inc. Magazine and HR Tech Outlook Magazine.

What You’ll Gain from ALPHA

Participants will master strategies to:

  • Navigate daily business changes with agility and confidence.
  • Accelerate through critical business transitions effectively.
  • Balance entrepreneurial vision with structured management.
  • Regain control of leadership roles in high-growth environments.

ALPHA’s Five-Phase Methodology:

  1. Diagnostic Assessment – Identify gaps and opportunities for improvement.
  2. Building Best-in-Class Structures – Develop robust organizational frameworks.
  3. Implementing Effective Processes – Streamline operations for efficiency.
  4. Creating High-Performance Conditions – Foster a culture of excellence.
  5. Refining Vision and Mission – Align leadership goals with business objectives.

Proven Business Impact of ALPHA

Leaders and organizations that implement ALPHA experience:

  • +10% revenue growth within one year.
  • +43% growth acceleration by year two.
  • +25% EBITDA improvement for Private Equity and M&A portfolios.
  • Achieving sector recognition in the top 25% percentile.

The program concludes with a Leading Change Capability Scorecard, offering a personalised assessment to help leaders develop, track, and refine their leadership skills over time.

Global Implementation Success
ALPHA has been successfully adopted by over 1,000 companies in 70+ countries, including industry giants such as Domino’s Pizza and Bank of America. This comprehensive approach ensures leaders are well-prepared to drive meaningful and impactful business transformation.

Who This Is For

This program is tailored for leaders seeking to master the complexities of business growth, change, and transition, including:

  • Founder/Owner-MDs: Operating in high-growth “Go-Go” or transitionary “Adolescence” stages.
  • Private Equity Portfolio Managers: Focused on accelerating EBITDA growth and driving value creation of +25%.
  • Core Senior Management Teams: Tasked with managing business-critical transitions and scaling operations effectively.
  • Specialised M&A Professionals: Seeking to navigate complex mergers and acquisitions processes successfully.
  • Technology Leaders (CDO, CTO, CIO, CPO): Responsible for leading and implementing digital transformation projects that align with organizational strategy.
  • Consultants and Business Strategists: Aspiring to overcome growth plateaus, eliminate organizational silos, and capitalise on diversification opportunities. 
How You'll Achieve Results
  • 1 x Introductory Workshop (50 min) – Kickstart with an overview of key concepts.
  • 1 x Pre-Program and Planning Meeting –Define goals and expectations for success.
  • 1 x Individual Intake Session – Assess current leadership and coaching capabilities.
  • 2-4 x One-to-One Coaching Sessions – Personalised coaching for actionable insights.
  • 5-7 x Core Capability-Building Sessions – Develop critical leadership and coaching skills.
  • 1 x Mid-Review and Final Evaluation – Measure progress and refine strategies.
  • 1 x Weekly Q&A Support Session – Address challenges and reinforce learning.
  • Continuous Measured Outcomes – Track performance improvements in real-time.
  • Facilitated Coaching for Practice & Execution – Guided application of skills in daily operations.
  • Flexible Virtual Delivery Schedule – Access learning at your convenience.
  • 100% Practice-Based Application – Apply concepts directly to your role and team.
  • Exclusive Membership Resources – Ongoing access to valuable tools and material.

 

 

 

 

 

 

 

 

 

 

 

 

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What You'll Learn,Practice and Apply
  1. Master Day-to-Day Business Change & Transformation
    Develop the ability to proactively manage ongoing business challenges and transformations with proven frameworks and structured processes.
  2. Accelerate Through Critical Business Transitions
    Gain practical insights into navigating key business milestones, including expansion, restructuring, and market adaptation.
  3. Balance Entrepreneurship with Structured Management
    Learn how to integrate entrepreneurial agility with strategic leadership discipline, enabling sustainable growth and long-term impact.
  4. Reclaim Control Over Your Leadership Role and Business
    Equip yourself with actionable tools and strategies to drive strategic initiatives confidently and effectively.
  5. 5-Phase Business Transformation Framework
    Our program is structured around an evidence-based five-phase process, ensuring a strategic approach to business growth and operational excellence.

    1. Diagnostic – Identify organizational strengths, weaknesses, and opportunities for change.
    2. Form – Establish foundational leadership structures and best practices.
    3. Function – Streamline workflows and optimize operational efficiency.
    4. Flow – Foster alignment across departments and teams for seamless execution.
    5. Fine Tune – Continuously measure, refine, and scale for sustainable business transformation.

All delivery is 100% practice-based, tailored, and applied to your specific leadership role, business environment, and teams.

Our solutions are discipline-focused and rooted in evidence-based research, ensuring practical and sustainable outcomes.

What You'll Achieve
  1. Immediate Business Impact
    • Increase revenue by 10% within the first year, with sustained growth potential of up to 43% by year two.
    • Achieve EBITDA improvements of 25%, driving profitability and financial performance.
  2. Mastery of Business Change and Leadership
    • Lead business growth, mergers, acquisitions, and exit strategies with confidence and precision.
    • Develop skills to drive strategic transformation and performance excellence.
  3. Develop Transformational Leadership Capabilities
    • Build premium soft skills and micro-credentials aligned with global standards such as UN PRME (Principles for Responsible Management Education) and the Sustainable Development Goals (SDGs).
    • Foster a sustainable leadership approach to drive long-term value creation.
  4. Gain a Competitive Strategic Advantage
    • Position your organisation in the top 25% percentile of your sector by leveraging industry-leading transformation methodologies and leadership frameworks.

 

 

 

 

 

 

 

 

 

 

 

 

 

Our Commitment to Excellence

Our dedication to leadership excellence extends beyond immediate results. CHANGE micro-credentials are strategically aligned with UN PRiME (Principles for Responsible Management Education), ensuring your leadership development drives:

• Sustainable Business Practices – Fostering long-term, responsible growth with minimal environmental impact.
• Ethical Leadership Frameworks – Cultivating integrity, transparency, and accountability in leadership.
• Alignment with Global Development Goals – Advancing organizational contributions to global challenges.
• Responsible Management Education – Equipping leaders to embed ethical decision-making across all functions.
• Long-Term Value Creation – Driving profitability while supporting social and environmental responsibilities.

Key Alignments

• PRME Integration: Fostering resilient leadership capable of navigating sustainability challenges and leading organizations toward a net-zero future.

• SDG Contribution: Advancing Climate Action goal Goal 13 (Climate Action) – Empowering leaders with the skills and knowledge to drive environmental transitions, such as shifting to renewable energy strategies, improving resource efficiency, and reducing carbon footprints.

John Grisby

Meet Your Professor of Practice (Leadership) 


John Grisby is a Professor of Practice in Leadership, industry consultant, and author with a proven track record of helping leaders transform their roles, organizations, and sectors. As a specialized Leadership Transformation Partner, he accelerates leadership capacity development and drives change and transformation from strategy to execution within the complex and evolving environments of Industry 4.0.

With over 25 years of experience in human performance and leadership development, John’s expertise spans multiple disciplines. His background includes:

  • Executive Coaching in Performance (EMCC Coaching Senior Practitioner)
  • Cross-Cultural Organizations (Maastricht University)
  • Organizational Change Strategy (Adizes Institute)
  • Leadership Mindset Systems & Structures (Dr. Don Beck, Spiral Dynamics)
  • Professor of Practice in Leadership (UBBS)

John holds an MA in Global Communications and is recognized as an HE Fellow, CMBE, and CMgr MCMI.

His global experience includes working with leaders from family-owned businesses, mid-sized enterprises, and corporate organizations across diverse sectors. Having lived and worked in Europe, the USA, Africa, South America, and the Middle East, John brings a unique, international perspective. He is also tri-lingual, fluent in English, Spanish, and Italian.

What Clients Say about the High-Impact
Soft Skill Accelerator

“John transformed our strategy by diagnosing business challenges and introducing key principles of business change. We uncovered over 100 symptoms and 13 root causes hindering growth. With John’s guidance, we prioritized critical areas such as role clarity and reducing M&A conflicts. As a result, we have successfully regained our strategic vision.”

“Using the ALPHA framework, we identified around 30 symptoms and three major root causes affecting our sales and marketing performance. This approach reduced internal conflicts and enabled us to focus on high-value opportunities. Our teams now leverage the Fast Track Problem Solving Framework to stay proactive and avoid recurring challenges.”

“John’s unique expertise and extensive experience helped our senior leadership team refine their skills and strategic focus. His ability to clarify both business and personal objectives—often lost in the daily grind—brought greater alignment, focus, and more satisfying results.”

“John’s methodology reshaped how our business operates. He empowered our senior management team to diagnose problems, uncover 20 symptoms and five root causes, and implement meaningful change. With the Fast Track Problem Solving process now in place, we are more aligned and future-ready.”

“He is a globally recognized leader in business leadership with decades of experience. I highly recommend his services to individuals, businesses, governing bodies, and anyone looking to advance their career in sports leadership.

“Professor Grisby’s expertise in helping leaders transition in Industry 4.0 offers invaluable, practical insights. His approach is essential for those looking to adopt and leverage digital-first leadership strategies.”

“John seamlessly blends academic rigor with real-world industry experience, providing clear solutions to our leadership challenges.”

“With John’s guidance, we estimated saving between six and eight months in our strategic implementation process.”

CHANGE FAQ

1. Course Overview and Learning Pathways

2. Program Features and Technology

3. Learning Formats, Accessibility and Flexibility

4. Accreditations, Assessments and Evaluations

5. Community Engagement and Peer Interaction

6. Investment and ROI

7. Getting Started

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